Lindy Chen

Founder and managing director of Chinadirect


IT, Leadership, Diversity and Inclusion, STEMM

Travels from Brisbane, QLD


Lindy Chen has 20 years’ experience in international trade. She is the founder of China's international procurement system, the founder and managing director of the global business ChinaDirect Sourcing– a leading sourcing company in Australia.

Since its establishment in 2005, it has been in the leading position in the Australian import and export service industry. It is the only global service partner of Alibaba in Australia. She is also the author of the best-selling book “How to Import from China”. Lindy Chen is the founder of FRETHAN Chain - a trusted international trade certificate storage platform based on blockchain technology. This blockchain network connects users with global trade needs, via the Frethan Chain big data credit network, through the incentive mechanism of a shared ecosystem. FRETHAN establishes an international trade ecosystem founded on an ethos of trust and provision of efficient autonomy. FRETHAN values every seller and buyer and makes all interactions and elements in processes beneficial to the FRETHAN community. After years of research and development & 3 million AUD investment, the technology of the Frethan chain has been recognized by the judicial institutions of 16 cities in China. Lindy Chen is the advisor of ContraCoin – an International Real Estate Platform empowered by blockchain technology.

Lindy Chen is the founding president of Australia Blockchain Alliance (ABA) - a Not-For-Profit Association originated in Queensland Australia. The goal of the Alliance is to grow and enhance the Australian Blockchain community and to further enhance the ecosystem. Lindy Chen is the lecturer of the Blockchain collective.

Lindy Chen and her team have hosted numerous events. As a world-leading authority on doing business with China, Lindy has featured in publications from The Courier-Mail to BRW magazine, Lindy has won many prestigious awards, including:

HKABA-QLD Chapter Business Awards in exporting & Excellence in importing
2015 International Woman of the year Awards Stevie awards
Entrepreneur of the Year 2014, 13, 09
Telstra Business Awards 2012 &2009
Telstra Business Women Awards 2010
Businesswoman of the Year Awards 2010 ’09, 08 and ‘07

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