Michelle Cowan

AFLW Coach


Sport and Recreation, Leadership, Gender, Community Service and Engagement

Travels from Perth, WA


Combining her two passions of being a mother and AFL coach, Michelle’s amazing story is a tribute to what all of us can achieve with enough guts, grit and determination.

With over 18 years of coaching experience in the WAFL, AFL and AFLW a long and successful career that has contributed to the game’s exciting evolution. At 21 Michelle became Australia’s first female WAFL assistant coach and put West Perth through its paces.

Her role at West Perth was followed by a three year stint at South Fremantle Football Club as midfield coach. Michelle later took on a dual role at Melbourne Football Club as the Senior Coach of their Women’s Team and Development Coach for the Men’s team before being appointed by Fremantle Football Club (Dockers) to be the inaugural coach of their AFLW side 2016-2018. In early 2019 Michelle was appointed as Assistant Coach of the West Coast Eagle’s AFLW team.

Michelle was awarded the AFL Football Woman of the Year in 2013. Her achievements have made it clearer for the next generation of women in football proving that when it comes to football or business, gender is no barrier to kicking goals.

A passionate speaker about team dynamics, leadership, empowering women, perseverance and passion, Michelle combines her experience and humour for an inspiring and entertaining presentation. Michelle is a charismatic speaker whose presentations will motivate, inspire and entertain any audience.

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We acknowledge the Traditional Owners of the land on which we work and we pay our respects to the elders, past, present and emerging